Strategic utilization of ICT in sustainable self-employment by youths in Kisii County, Kenya.
This paper evaluates the strategic utilization of ICT innovation by youths in sustainable self-employment in Kenya, a case of Kisii County. It determined the level of awareness in youths on the existence of self-employment opportunities through strategic utilization of ICT. Consequently, it established the relationship between strategic ICT utilization and the sustainability of self-employment for youths in Kisii County. The study assumed that the influence of other factors in sustainable self-employment for youths was minimal. A descriptive survey design was used in the study. Data was collected using structured questionnaires and in-depth interview from youthful entrepreneurs aged between 18 – 35 years in Kisii County. The total population of the study was 2931 registered youth businesses within Kisii town. A sample of 352 youth owned businesses was taken to help in collecting data. Information on legally registered businesses owned by youths was obtained from the County office for the Ministry of Youth Affairs, Kisii County Procurement office for 30 per cent youth’s job allocation and data from Kisii County Business Licensing Unit. Data was analysed using both descriptive and inferential statistics particularly frequencies, means, standard deviations, percentage, and correlation analysis. Results were reported using tables and figures. The study found out that despite youth being aware of the existence of sustainable self-employment opportunities through strategic utilization of ICT, they lacked the ability to fully utilize ICTs in their business due to systemic and policy loopholes.
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